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Bleed
Printing to the edge of the page, leaving no margin.
Management Company
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
Talent
Primarily refers to actors used in advertising. Can also refer to voice performers, musicians, etc.
Use Fees
In paid broadcast advertising, the fees paid to performers used in television commercials or radio spots. The fee is based on the number of airplays and the number and size of media markets in which the advertisement will air. Use fees are paid in addition to holding fees.
Usage Limitations
Restrictions on the placement of a commercial (e.g., PSA use only).
Financier
The financier is a non-developing financial provider for a film. Simply, financiers are usually money sources looking to invest in complete, packaged scripts. Although they have the ability to bring a significant amount of a movie's budget, financiers are often money people looking at the bottom line - does the project have marketable elements already in place? Unlike most developing studios, these money sources move from script to screen quickly, however, most of the initial footwork must already have been done.
Proof
A copy of an advertisement as it will appear once produced or printed.
Rate Card
A card issued by an advertising medium listing its rates, requirements, and information needed from the advertiser.
Talent Agency
Group engaged in the employment and payment of actors, voice performers, and musicians etc. used in advertising.
Copyright
A legal term referring to protection granted an individual or organization against the use of an original work without expressed consent.
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