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Today's Terms
Proof
Definition:
A copy of an advertisement as it will appear once produced or printed.
Management Company
Definition:
The umbrella under which a group of managers function as a single incorporated entity. Long known for small client lists and focused attention on development of clients, management companies, in the last decade, have, in most cases, shifted their role in the market. Today, most management companies perform dually as client representation and producer.
Camera Ready
Definition:
An ad, art, copy text or graphic ready for inclusion in publications.
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