|
Today's Terms
Usage Limitations
Definition:
Restrictions on the placement of a commercial (e.g., PSA use only).
Frequency
Definition:
The average number of times an audience is exposed to a specific advertising message over a period of time, typically four weeks.
Holding Fees
Definition:
In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.
More Entertainment Lawyers.com Terms >
|
